![]() ![]() Like everything else in podcasting, the best CTA tends to be conversational. Click the link in our Show Notes to buy now.” When will we see you here?” Is more engaging to listeners, and feels like a personal invitation rather than, “Our new shoes are in stores. What do I mean?įor example, “ Our new shoes are in stores. The best way to implement a CTA in a podcast is to make the CTA implied rather than direct. Play up your USP: “Order a hand-made soap now!”.Influence their FOMO: “Limited time offer! Get your free t-shirt!”.Make a promise: “Lose weight in just 6 weeks!”.Add adjectives: “Find your dream home with us!”.Add numbers: “Buy now and get 50% off!”.You’ll need to incorporate more modifiers in this case to get the desired effect. If you want to evoke an emotional response in your listeners, opt for a longer CTA. Without the right context, these CTAs can seem ambiguous and it can be unclear what to expect by clicking buttons that say "Learn More" or "Get Started." Instead, Provoke Emotion and Enthusiasm But they aren’t going to inspire people who don’t already have an interest or familiarity with your podcast. and, in the right context they can even be decent. So here's my word of caution about #5, these CTAs aren’t inherently bad. General ( and a caution!): Learn More, See How, Start, Find Out, Get Started, Check It Out, Click Here, Swipe Up, Continue.FREE Giveaway: Download, Get, Grab, Claim, Take Advantage Of.NonProfit Conversion: Donate, Commit, Volunteer, Adopt, Give, Support.Conversion: Try, Listen, Download, Subscribe, Sign Up.eCommerce: Buy, Shop, Order, Reserve, Save, Add To Cart, Pick, Get, View.But a CTA can run longer, too, such as “Subscribe today so you’ll never miss an episode!” The possibilities are endless.Īs long as it encourages potential customers to stay engaged on your site, then your call to action has done its job. “Buy Now” or “Download Now” are typical examples. It helps encourage podcast listeners / website visitors to take the desired action. What IS a Call To Action?Ī CTA is a written directive used in marketing campaigns. ![]() So, if you’re looking for inspiration, then the below list is for you with 5 Fab CTA examples that you can copy and customize for each of your episodes. With that much at stake, you’re not the only one who sometimes gets stuck for ideas for the winning CTA for your podcasts. Your CTA is one of those elements that will directly impact your listener, subscriber, and conversion rates. Writing the perfect Call To Action (CTA) often makes or breaks your podcast. And, you’re probably thinking, “ What would I talk about?” “Who will listen?” “Have I missed the boat on getting a podcast started?” “I CAN’T embarrass myself or my company.” “Do I have enough content to start and keep going?” Pontificating is pointless and painful to listen to. As I say on our home page, most people think that starting a podcast is just sitting down in front of a microphone and talking. I'll bet right about now you're thinking, "Wendi, REALLY?!? When do I get to sit down and talk? After all, isn't talking what podcasting is all about?" ![]()
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