Welcome to the future! A Sephora Cast Member (as the store's expert artists are called) uses a device to take three images of your skin, and then the gadget will assign you an official Pantone Skin Tone number, which is put into Sephora's in-store Color IQ iPad app (or on ) to pull up all of the foundations that match your skin tone. Just don't be shy! The more you talk about your beauty routine, the more they're able to help. If it's not perfect, we can tweak the recipe at no extra cost to you."Īnd if you're worried that a Skype call just won't cut it, the "Beauty Geniuses" at Prescriptives have been custom blending for over a decade, making them industry pioneers. Once we're done, we upload your 'recipe' into your account at (where it's saved indefinitely) for you to order. "All in all, the process takes about 20 minutes. "There's a photo upload function within the chat portal, so you can share a makeup-free photo of yourself in natural light-even a selfie from your phone is fine! From there, we discuss your foundation needs in detail-what you've liked or disliked about other foundations, the coverage you want, and the finish you prefer," says Prescriptives Beauty Genius Erica Bishop. ** Want to get matched in the privacy of your own home? offers a live chat that helps you do exactly that, Monday through Friday, 10am-7pm ET with a "Px Beauty Genius." Video chat is preferred, but you can even text if you don't have a webcam. ** Prescriptives Custom Blend Service Foundation, $75, and Powder, $55 And, of course, you can re-visit in the dead of winter when you're at your palest! Your "recipe" is saved in the system for easy replenishment in-person or by calling a Red Door or Red Door Spa location. Within minutes, the Custom Color computer dispenses your exact foundation match, much like the paint machine mis up hues at Home Depot. From there, you can customize coverage level (sheer, medium, or full) and finish (matte or natural) for dry, normal, or oily skin. To do this, it assesses the four pigments that make up everyone's skin color: black, white, red, and yellow. I hope this really works! Let us know what do you think about this innovation and have you already tried it.Arden's exclusive technology boasts an optical skin diagnostic tool called a spectrophotometer (say that 10 times fast) that analyzes the skin's depth of color and tone to calculate the pigment levels required to create a perfect match. You should disclose if you are wearing self-tanner to the Sephora artist.You should drink more water and less caffeine prior to match.You shouldn’t have any chemical or harsh peels 3-6 days prior to match.You shouldn’t work out 30 minutes prior to match.It determines the exact color of the skin by analyzing various factors such as ethnicity, melanin levels, hemoglobin, sun exposure, freckles, various skin conditions, etc.Īll you have to do is to head to a store and try it out, but there are a couple of things you should pay attention to: The technology provides color-accurate results by illuminating the skin surface from three different directions and independently from ambient lighting. The number then matches with a precise selection from Sephora's 1,000 foundations, brands and formulas. Sephora + Pantone Color IQ uses a small device that works by scanning the skin and assigning the official PANTONE® SkinTone™ number to its shade. Even within the broader range of fairest ivory to deepest ebony, there are nuances that need to be calibrated correctly to determine the right match, and this solution eliminates many of the variables that can affect shade selection." Lisa Herbert, Vice President of Consumer Licensing at Pantone, explains the idea behind this project: "Skin tones are comprised of many distinct shades so developing this particular application for our color measuring technology was an exciting challenge for us. The system it represents the most advanced solution for finding a foundation shade that exactly fits to your skin tone and it markets with a slogan “Never wear the wrong foundation shade again.” The new Sephora + Pantone Color IQ is currently available in a number North American Sephora locations including the Sephora 5 Times Square in Manhattan. Now Sephora, the favorite beauty specialty retailer joins forces with Pantone Institute, the world’s most respected authority on color, to help you find the perfectly matching foundation shade! Last week we saw an interesting app created by L’Oreal – My L’Oréal Colorist, designed to help you find your perfect hair color shade.
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